Digital marketing services from Austria
Are you looking for a freelancer to help you with your digital marketing project? Here you can learn more about me:
Supporting clients for 15+ years
Hello! My name is Markus Zametter.
I have been working in the field of digital marketing since 2008, both locally and internationally, and with a wide variety of projects. I hold a Doctor of Business Administration (DBA) degree in digital marketing, a number of university- and professional certificates in the field, and an international award for a digital marketing method I developed. Here you can get an overview of my current services:
Services
These are the areas of digital marketing I currently focus on.
Social Media →
Right now I am working full-time in social manage mangement and -marketing for a German TV station, where I am working on targeted content to increase reach.
Search→
Both SEO (Search Engine Optimization) and SEA (Search Engine Advertising) have always been a focus of my work. I also hold a number of certificates in the field.
WordPress →
I have been using WordPress regularly for my own- as well as clients projects since about 2007/08, and was working as a support agent for Automattic (the company behind WordPress.com, WooCommerce, Jetpack etc.) from 2019-2023.
Websites →
Even though WordPress is a flexible solution for many web projects, I also have experience with other CMS as well as static HTML websites (I developed my first static sites as early as 1999).
Analytics →
Digital marketing without analytics is a lot like driving your car with your eyes closed. I recommend companies regularly and thouroughly review their available analytics for building/maintaing a successful online presence.
Research →
As a researcher, I have primarily focused on data privacy and how it relates to digital marketing. I am open to work on new research projects in the future.
Portfolio
Digital marketing
Establish / improve your online presence
Important aspects of digital marketing include SEO (search engine optimization), SEA (search engine advertising), analytics, (digital) market research and strategic development, as well as advertising campaigns on different platforms and channels.
Social media & content marketing
Stay in touch with your audience through targeted content
Social media offers unique opportunities for reaching new prospects or staying in touch with existing ones. The quality of the content is crucial for success – but so is how, where and when it is posted. Social media marketing and management, as well as content marketing are among the areas I specialize in the most.
Websites and more
Centerpriece of your online presence
The company website is perhaps the flagship of an organization’s or brand’s presence on the Internet: Commonly it is also an essential part of the entire business model, and has a significant impact on the company’s overall success. Based on decades of experience in creating, editing and maintaining websites, I can help you with developing and implementing an individually tailored solution.
Research
Aside form my professional work, I also had the opportunity to spend time on scientific research. The focus of my research has been on the areas of data protection/privacy, marketing, as well as tourism.
DBA Dissertation
„Effective Digital Marketing in an Age of Privacy Concerns and Data Protection Regulations“
Dissertation for: Doctor of Business Administration in Digital & Mobile Marketing
Collegium Humanum Warsaw Management University
Master’s Thesis
„On the Effects of Data Protection and the GDPR on Austrian Tourism Businesses“
Thesis for: Master’s in Innovation and Tourism Marketing
Universidad Católica San Antonio de Murcia
If you would like to keep track of my research activites or collaborate, feel free to follow my Researchgate profile or connect with me there.
Blog
If you’d like to read more from me, feel free to check out my blog posts. Please note I only blog infrequently, and some of the posts will be in German (my native language).
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Professionelle Buchungssoftware für Tourismusbetriebe
Aufgrund einiger gemeinsamer Kunden kam das Unternehmen hinter der bekannten Buchungssoftware easybooking auf mich zu, um mir eine Kooperation anzubieten. Es freut mich daher sehr, seit dieser Woche zertifizierter easybooking Premiumpartner zu sein. Tourismusbetriebe, welche sich für eine professionelle Buchungssoftware interessieren, können bei mir mehr über die Lösungen von easybooking erfahren. Darüber hinaus können auch…
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Information für Anfragen zu Ferialpraktika und berufspraktischen Tagen
Seit vielen Jahren konnte ich immer wieder Schüler verschiedener Schulen und Schultypen bei mir begrüßen, welche ihre Ferialpraktika oder berufspraktische Tage bei meinem Unternehmen absolvierten. Jeden einzelnen dieser Praktikanten habe ich als sehr fleißig, motiviert und interessiert wahrgenommen und ich war stets froh darüber, auf welch vielseitige Weise sie sich in die Tätigkeit eingebracht haben.…
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Qualitätskriterien für Onlinemarketing-Services
In vielen (vielleicht den meisten) Ländern der Welt – so auch in Österreich – ist Onlinemarketing, oder sind IT Dienstleistungen, keine reglementierten Gewerbe. Dies bedeutet, dass fast jeder mit einer entsprechenden Gewerbeanmeldung solche Dienstleistungen kommerziell anbieten darf: Dadurch vergrößert sich die Auswahl am Markt ebenso, wie sie sich erschwert. Als IT Dienstleister mit Schwerpunkt Onlinemarketing…
Contact me
The best way to reach me is via email, or via a social network. Currently I am most active on LinkedIn, so feel free to add me as a contact or send me a message there as well:
Feel free to contact me if I can help you with your project or you are interested in collaborating in some way – I will get back with you as soon as I can.
Please note: I am usually booked several months in advance and will likely be unable to start working on (large) projects on short notice. It would be helpful for scheduling if you could reach out a bit ahead of time, thanks!. The earlier you contact me, the more likely it will be for me to accept working on your project.
In case I am unable to work with you myself, I may be able to direct you to another professional in the field.